How to focus your content for business readers

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Want to know how to write great how-to content for business readers?

You’re an expert with terrific knowledge, but can’t quite work out how to present it for them?

It’s easy: just take things back to basics.

Ask yourself these three fundamental questions:

  • Who is my audience?
  • What are their problems and pain points?
  • How does my knowledge solve them?

The key to taking your content from page to people is stepping into their shoes:

  • Give practical examples that relate to them
  • Provide useful tools and takeaways
  • Keep it simple

Business readers are time-poor: they respond to helpful content that’s direct and easily accessible.

Give them what they need, and you’ll have a book they’ll rave about!

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