Want to know how to write great how-to content for business readers?
You’re an expert with terrific knowledge, but can’t quite work out how to present it for them?
It’s easy: just take things back to basics.
Ask yourself these three fundamental questions:
- Who is my audience?
- What are their problems and pain points?
- How does my knowledge solve them?
The key to taking your content from page to people is stepping into their shoes:
- Give practical examples that relate to them
- Provide useful tools and takeaways
- Keep it simple
Business readers are time-poor: they respond to helpful content that’s direct and easily accessible.
Give them what they need, and you’ll have a book they’ll rave about!
Lisa Cordaro Publishing Services 